Holiday lighting is booming — are your shelves ready for this seasonal spike in demand?
Christmas power strips meet festive needs with safety, style, and added sockets — ideal for driving seasonal sales and repeat purchases.
Boost margins and foot traffic with one product tailored for winter shoppers.
What Makes a Power Strip “Christmas-Ready”?
Standard isn’t enough — holiday setups demand more.
Christmas power strips often feature long cords, angled plugs, overload protection, and festive designs.
Designed for Decoration Convenience
Decorating for the holidays means plugging in more: lights, inflatables, projectors, and more. A Christmas-specific power strip is built with that exact load in mind. Customers aren’t just buying a strip — they’re solving a decorating problem.
At Wakeup, we’ve seen demand for red-and-green or white strips spike in Q4. When combined with safety features like overload protection and resettable circuit breakers, these become must-haves for households with kids, pets, and expensive decorations.
Key Features Comparison
| Feature | Standard Strip | Christmas Power Strip |
|---|---|---|
| Cord length | 3–6 ft | 8–12 ft |
| Plug angle | Straight | Flat or right-angled |
| Safety certifications | Optional | ETL/cETL standard |
| Design/Color | Black/White | Holiday-themed |
| Surge protection | Varies | Must-have |
A good seasonal strip makes decorating easier, safer, and visually coordinated.
Do Holiday Buyers Actually Look for Seasonal Extension Products?
Yes — and they do it early.
Customers begin searching for “holiday extension cords” and “indoor light power strips” as early as late October.
Search and Shopping Trends
Holiday-specific electrical accessories surge in both brick-and-mortar and online searches between October and December. Adding “Christmas” or “Holiday” in product titles boosts visibility — especially on platforms like Amazon or Walmart.com.
One of our distributor clients in Canada reported that seasonal power strip sales tripled between October and mid-December once they created a holiday display bin next to festive lighting sections.
Seasonal Google Trends Snapshot
| Month | “Christmas power strip” Search Volume |
|---|---|
| September | Low |
| October | Medium |
| November | High |
| December | Peak |
If you wait until November to stock these, you’re already late.
Can Retailers Charge a Premium for Holiday-Themed Strips?
Absolutely — when they solve specific seasonal problems.
By bundling festive color, child safety features, and longer cords, retailers can increase unit price by 20–30%.
How to Justify a Higher Price Point
People spend freely around the holidays — especially when the item is positioned as both safe and decorative. If the packaging clearly communicates protection features (e.g. 1200J surge protection, flame-retardant casing), shoppers feel reassured.
Wakeup’s Christmas series comes in matte white, red, or green, with slim-profile plugs and ETL-listed protection. When displayed next to fairy lights and tree décor, they consistently outsell standard strips 2:1.
Value-Added Pricing Table
| Add-On Feature | Customer Benefit | Suggested Premium |
|---|---|---|
| 10-ft cord | Reach hidden sockets | +$1.50 |
| Flat plug | Fits behind furniture | +$1.00 |
| ETL safety listing | Peace of mind | +$2.00 |
| Holiday colors | Visual match | +$0.80 |
Bundled together, that’s $5+ added value on a product that originally cost $7 to sell.
What Packaging or Merchandising Increases Sell-Through?
Presentation drives perception — especially in a gift-giving season.
Use themed packaging, impulse displays, and co-merchandising with lights and ornaments to drive up unit movement.
Why It Works
Placing power strips in the electrical aisle during Christmas misses 80% of your opportunity. Shoppers hunting for decorations don’t visit the utility section. That’s why successful retailers place these items near lights, trees, and festive impulse zones.
One hardware retailer in the Midwest told us their sell-through rate improved by 60% after switching to themed packaging and moving Christmas strips next to LED net lights and inflatables.
Merchandising Best Practices
| Strategy | Execution Example |
|---|---|
| Holiday packaging | Red + gold box with snowflake icon |
| Impulse bin displays | Checkout-end caps |
| In-aisle POS materials | “Holiday Safety Starts Here” signage |
| Cross-merch with string lights | Bundle with USB fairy lights |
When customers see utility products as seasonal helpers, they become much easier to sell.
What SKUs Should Be Stocked?
Keep it focused — aim for variety in features, not just color.
Retailers should carry at least 3–4 SKUs: indoor, outdoor, USB-integrated, and flat-plug variants.
SKU Planning Based on Customer Type
Different households have different setups. Some need USB charging near the tree. Others want waterproof cords for outdoor displays. Retailers that offer “one strip fits all” will miss those extra cart additions.
From my experience, the best mix includes:
- 6-outlet indoor strip with overload protection
- Outdoor 3-outlet cord with weatherproof seal
- Decorative strip with USB-C and USB-A ports
- Flat-plug model with long cord for behind-furniture use
Recommended Seasonal SKU Table
| SKU Type | Key Feature | Customer Use |
|---|---|---|
| Indoor basic | 6 AC outlets, 10-ft cord | Tree, lights |
| Outdoor rated | Waterproof, grounded plug | Yard decorations |
| USB-integrated | 2 USB-A + 1 USB-C (20W PD) | Gift station, kitchen |
| Flat plug slim | Fits behind furniture | Apartment setups |
Retailers should not just list one strip and expect results — assortment matters.
Conclusion
Christmas power strips offer safety, style, and solid seasonal margins — the right SKU mix can boost both basket size and brand trust.
