Wakeup Your Power, Bloom Your Business.

Why Should Retailers Offer Christmas Power Strips – A Profitable Seasonal Upgrade?

placeholder_image

Holiday lighting is booming — are your shelves ready for this seasonal spike in demand?

Christmas power strips meet festive needs with safety, style, and added sockets — ideal for driving seasonal sales and repeat purchases.

Boost margins and foot traffic with one product tailored for winter shoppers.

What Makes a Power Strip “Christmas-Ready”?

Standard isn’t enough — holiday setups demand more.

Christmas power strips often feature long cords, angled plugs, overload protection, and festive designs.

placeholder_image

Designed for Decoration Convenience

Decorating for the holidays means plugging in more: lights, inflatables, projectors, and more. A Christmas-specific power strip is built with that exact load in mind. Customers aren’t just buying a strip — they’re solving a decorating problem.

At Wakeup, we’ve seen demand for red-and-green or white strips spike in Q4. When combined with safety features like overload protection and resettable circuit breakers, these become must-haves for households with kids, pets, and expensive decorations.

Key Features Comparison

Feature Standard Strip Christmas Power Strip
Cord length 3–6 ft 8–12 ft
Plug angle Straight Flat or right-angled
Safety certifications Optional ETL/cETL standard
Design/Color Black/White Holiday-themed
Surge protection Varies Must-have

A good seasonal strip makes decorating easier, safer, and visually coordinated.

Do Holiday Buyers Actually Look for Seasonal Extension Products?

Yes — and they do it early.

Customers begin searching for “holiday extension cords” and “indoor light power strips” as early as late October.

placeholder_image

Search and Shopping Trends

Holiday-specific electrical accessories surge in both brick-and-mortar and online searches between October and December. Adding “Christmas” or “Holiday” in product titles boosts visibility — especially on platforms like Amazon or Walmart.com.

One of our distributor clients in Canada reported that seasonal power strip sales tripled between October and mid-December once they created a holiday display bin next to festive lighting sections.

Seasonal Google Trends Snapshot

Month “Christmas power strip” Search Volume
September Low
October Medium
November High
December Peak

If you wait until November to stock these, you’re already late.

Can Retailers Charge a Premium for Holiday-Themed Strips?

Absolutely — when they solve specific seasonal problems.

By bundling festive color, child safety features, and longer cords, retailers can increase unit price by 20–30%.

placeholder_imageplaceholder_image

How to Justify a Higher Price Point

People spend freely around the holidays — especially when the item is positioned as both safe and decorative. If the packaging clearly communicates protection features (e.g. 1200J surge protection, flame-retardant casing), shoppers feel reassured.

Wakeup’s Christmas series comes in matte white, red, or green, with slim-profile plugs and ETL-listed protection. When displayed next to fairy lights and tree décor, they consistently outsell standard strips 2:1.

Value-Added Pricing Table

Add-On Feature Customer Benefit Suggested Premium
10-ft cord Reach hidden sockets +$1.50
Flat plug Fits behind furniture +$1.00
ETL safety listing Peace of mind +$2.00
Holiday colors Visual match +$0.80

Bundled together, that’s $5+ added value on a product that originally cost $7 to sell.

What Packaging or Merchandising Increases Sell-Through?

Presentation drives perception — especially in a gift-giving season.

Use themed packaging, impulse displays, and co-merchandising with lights and ornaments to drive up unit movement.

placeholder_image

Why It Works

Placing power strips in the electrical aisle during Christmas misses 80% of your opportunity. Shoppers hunting for decorations don’t visit the utility section. That’s why successful retailers place these items near lights, trees, and festive impulse zones.

One hardware retailer in the Midwest told us their sell-through rate improved by 60% after switching to themed packaging and moving Christmas strips next to LED net lights and inflatables.

Merchandising Best Practices

Strategy Execution Example
Holiday packaging Red + gold box with snowflake icon
Impulse bin displays Checkout-end caps
In-aisle POS materials “Holiday Safety Starts Here” signage
Cross-merch with string lights Bundle with USB fairy lights

When customers see utility products as seasonal helpers, they become much easier to sell.

What SKUs Should Be Stocked?

Keep it focused — aim for variety in features, not just color.

Retailers should carry at least 3–4 SKUs: indoor, outdoor, USB-integrated, and flat-plug variants.

placeholder_image

SKU Planning Based on Customer Type

Different households have different setups. Some need USB charging near the tree. Others want waterproof cords for outdoor displays. Retailers that offer “one strip fits all” will miss those extra cart additions.

From my experience, the best mix includes:

  • 6-outlet indoor strip with overload protection
  • Outdoor 3-outlet cord with weatherproof seal
  • Decorative strip with USB-C and USB-A ports
  • Flat-plug model with long cord for behind-furniture use

Recommended Seasonal SKU Table

SKU Type Key Feature Customer Use
Indoor basic 6 AC outlets, 10-ft cord Tree, lights
Outdoor rated Waterproof, grounded plug Yard decorations
USB-integrated 2 USB-A + 1 USB-C (20W PD) Gift station, kitchen
Flat plug slim Fits behind furniture Apartment setups

Retailers should not just list one strip and expect results — assortment matters.

Conclusion

Christmas power strips offer safety, style, and solid seasonal margins — the right SKU mix can boost both basket size and brand trust.

Leave a Reply

Your email address will not be published. Required fields are marked *

Get More News

Stay informed with the latest industry insights and product updates.Leave your email to get updates.

Get Your Free 2025
Product Manual

Your email information will be kept strictly confidential.

Ask For a Quick Quote

Have questions or need a quote? Message us.
We will reply you within 24 hours.

please pay attention to the email with the suffix
“@wakeup-power.com”